JioMart has also added subscription service to its grocery segment for delivering daily essentials such as milk, bread, fruits etc. in Chennai and Bengaluru as of now and would compete with bbdaily from BigBasket, Milkbasket, Supr Daily by Swiggy etc.

JioMart’s subscription service will compete with similar services such as bbdaily from BigBasket, Milkbasket, Supr Daily by Swiggy etc.

Mukesh Ambani’s e-commerce venture JioMart has now expanded beyond grocery segment nearly three months after Reliance’s Chairman had announced plans to foray into electronics, fashion, pharmaceutical and healthcare verticals during the 43rd AGM in July. JioMart has added fashion category onto its web portal and app for men, women, boys, kids and infants with limited brands, according to details available on the portal and app. JioMart, fulfilling orders through Reliance Retail, would further take on the likes of Amazon, Flipkart and other players in the e-commerce and grocery segment. Reliance Retail is the ‘manufacturer and ‘marketer’ for fashion products listed on JioMart app and website and has a 30-day return policy. The listed products already carry Country of Origin tag.

JioMart has also added subscription service to its grocery segment for delivering daily essentials such as milk, bread, fruits etc. in Chennai and Bengaluru as of now, according to the JioMart portal and app. The service will compete with similar services such as bbdaily from BigBasket, Milkbasket, Supr Daily by Swiggy etc. Customers can choose the frequency of deliveries between daily, alternate days, weekly and monthly. The service is likely to give the further edge to JioMart’s grocery service which had surpassed its rivals in terms of daily order volume within a few weeks after launch. “Within a few weeks of launch, JioMart has already delivered over 400,000 orders on a single day, which is significantly higher than any other grocery home delivery company,” Reliance had said in a statement announcing its Q1 results in July. JioMart currently competes with China’s Alibaba-backed BigBasket, SoftBank-funded Grofers, Amazon Pantry, and Walmart-owned Flipkart Supermart in the digital grocery war.