Entertainment

Maddow beneficiary of scramble for attention by authors

NEW YORK (AP):

It’s high season for books that pick apart Donald Trump’s presidency, and Rachel Maddow is a big beneficiary.

MSNBC’s prime-time personality reached the second-biggest audience of her career when 5 million viewers tuned in for her Tuesday interview with Michael Cohen about his new book, “Disloyal: A Memoir: The True Story of the Former Personal Attorney to President Donald J. Trump.”

Only the 5.23 million who saw Maddow’s July interview with presidential niece Mary Trump about her family tell-all exceeded that audience, the Nielsen company said. It was also the most-watched program in MSNBC’s 24-year history.

With less than two months before the election, authors are elbowing each other for space on the best-seller lists. One key to success is having some revelations that grab headlines and attention for a news cycle or two.

Veteran Bob Woodward knows that drill. His status, and the presence of audiotape interviews he conducted with Trump for the book “Rage,” were key to him landing a slot on CBS’ “60 Minutes” this Sunday, two days before publication date. He’ll be on NBC’s “Today” show the next morning.

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